Events studies Essay Example | Topics and Well Written Essays - 1500 words

Events studies - Essay Example Yet, it is clear that the use of social media in the events industry results to immense benefits in advertising and efficient communication to the target customers. This research paper gives a detailed analysis of the use of social media in the events industry by looking into various studies that have been conducted across the globe. A recent study that was done by the Sheraton Hotels and Resorts revealed that most people consider social media to be an imperative aspect in their lives that they cannot do without. The same survey found an interesting fact that people are never truthful on what the post on various social media sited. This shows that there a clear line between members of the public and event companies who rely on social media to get honest feedback from their customers (Safko, 2010:15). Besides the simulated reality of social media, events bring individuals together. This is the most important duty that is performed by events professionals. The events industry is highly mobile and social and perfectly suited for various for the transformation that has taken place since the inception of Web 2. 0. Additionally, the second generation social media tools have resulted to the establishment of a better platform for promoting, communicating, collaborating and planning events. It is important to note that Web 2.0 paved the way for the social media applications that are present in the current times (Bruns, 2010:310). In spite of the fact that impact of the use of social media tools has not been fully understood, most event companies use the various social media tools. It is clear that the use of social media tools has increased in the current times. Various social media tools are used for online ticket as well as advertising. Findings from an online survey that was conducted on 1000 event organisers and promoters from various parts of the world including South America, Austria, North America, Switzerland and