Market Research proposal report Essay Example | Topics and Well Written Essays - 1000 words

Market Research proposal report - Essay patternThe industry gives conveying services for freight and also passengers. Businesses inwardly the industry aim at make it very interesting to woo customers to desire to use services provided by the industry. The study of the industry reveals that in that location are political, economical, socio-cultural and legal factors that affect it. The Pest analysis should be used to analyze the environment in which the industry operates in. This simple analysis involves understanding the industrys political, economic, social, and technological environment with references to the various companies within the industry. (Massingham, et al. 1988)Political factors fill a direct and indirect effect on the performance of the various companies within the airline industry. on that point are more or less decisions which have been do by the federal government of the United Kingdom which has truly had a negative effect on the performance of the industr y. For instance, in 2001, the federal government brought legal suits and made decisions to minimize the production and marketing of high performance to countries believed to be a threat to the security of U.K. This ingrain impacted negatively to the general operations of companies within the industry. (Michael, 1985)The industry has also been alter by economic factors. These include Currency exchange rate, interest rate policy, consumer factors, and fiscal policy rates. The industry has to adhere to the fluctuations in the market depending with how a consumer perceives the offered products. In the times of economic recession, less people use air transport because of the low affordability of this kind of transport. Hence the industry has continually suffered for lack of customers. Therefore, the industry makes minimal profits because of the fewer customers it is able to acquire at such times. (Jan, 2002) The market has also been affected by social factors. Forces within the societ y such as media, family and friends have affected the operations of companies within the industry. The media has compete a percentage in influencing customers to believe that the services offered by the industry are of high quality. Social factors have affected the opinions, interests, and attitudes of the industrys potential customers. The industrys success open fire be greatly attributed to social factors. (Scholes, 1993)Technological factors have also played a role in affecting the industrys performance. The internet for example has assisted the industry to extend its spheric out reach. Most of the marketing mix strategies which the airline has used have kept in tinct with changing engineering and modernization in the ever changing world. E-commerce and Radio Frequency identification-RFID are some of the modern technological aspects embraced by the industry. The industry has tried to always keep abreast with technology. The modern technology present in the industry has given it a competitive edge over other link up industries. The technology has also greatly increased the effectiveness of the services offered by the industry. (Schlesinger, 1991)Some of the services that can be introduced in to the industry include postal services. Here, letters and mails will be transported via planes to where they are needed. This enhances the rush of postal services in the world as a whole. The targeted customers will include rich disdain people who need to deliver mail to business people based in other separate of the world urgently. The cost of this service will